Welcome to Amorucci, I am Gus - the founder. I am here to provide you with affordable, well-fitting linen shirts.

Each shirt has been meticulously innovated to be lightweight, comfortable and to make its owner look great and feel good in their own skin.

I am passionate about making Amorucci a supporter of the environment, so for each shirt purchased, we will be planting a tree and donating £1 to The Ocean Cleanup.​ Please check out the charities below:

Please get in touch if you have any questions.

Gus Cameron




"These shirts have really changed the game. Gus was extremely helpful in picking out the right size for me, and I have subsequently bought several shirts both for me and as great presents. I must say I am undecided between the styles as I adore them both! I love the relaxed fit and the fact that it can be casual or smart, depending on the occasion. I haven’t found a shirt of this quality for this price anywhere else, I will certainly be back for more… Thank you!"

Dominic M



London, UK

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